About Sorooted

A diversified African company, built on Nigerian roots.

Sorooted Nigeria Ltd is a food, agribusiness, marketing, distribution and consulting company focused on delivering quality products, building strong market access, and creating sustainable value across the supply chain.

"Rooted in Quality. Growing Prosperity."

Mission

To deliver world-class food and distribution solutions that nourish people, empower partners and elevate African enterprise on the global stage.

Vision

To be Africa's most trusted food and distribution company — recognised internationally for quality, scale and integrity.

Promise

To grow alongside every farmer, distributor, retailer and buyer who chooses to grow with us.

Core Values

How we operate.

Quality

Every product is sourced, processed and packaged to international food-safety standards.

Integrity

We do what we say, on time, on spec, every time.

Partnership

Our growth is built on the growth of farmers, distributors and buyers we work with.

Sustainability

We invest in agricultural practices and supply chains that endure.

Leadership

Operators, not bystanders.

Our leadership team brings decades of combined experience across food manufacturing, FMCG distribution, international trade and management consulting.

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Chief Executive Officer

Strategy & Growth

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Director, Operations

Manufacturing & Logistics

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Director, Commercial

Sales & Distribution

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Director, Exports

International Trade

Quality Assurance

Independent quality control at every stage of production, from raw material intake to finished goods dispatch.

Sustainability

Investing in regenerative agriculture, responsible sourcing and packaging that reduces environmental load.

Community Impact

Working with smallholder farmers and local communities to share growth across the value chain.